How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

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By: Hubspot

What’s better than acquiring a new customer?

If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI.

How do you create a customer retention strategy that keeps your current customers engaged?

Below, I've detailed eight retention strategies that the biggest brands are currently using to inspire loyalty. From leveraging convenience to prioritizing personalization, these are elements any marketer and business owner can take and test today.

8 Examples of Customer Retention Strategies in Action

1) TOMS: Begin with a mission.

Sometimes a brand inspires loyalty not through tactics and systems, but through what they stand for.

If you’ve ever watched Simon Sinek’s TED talk “Start with Why,” you probably already know a thing or two about the importance of having a mission, or “reason why.”

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