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Discovery’s Shark Week Comes to Life Through Shark Week Emoji on Twitter
By: The Drum
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Shark Week is transporting viewers to the open waters, including a custom shark emoji on Twitter. When fans use #SharkWeek in their tweets throughout the week (which started on Sunday), they will trigger a special shark emoji that will attach to the tweet itself.

"Shark Week is a huge cultural TV moment, which means it's also a big moment on Twitter," Andrew Adashek, Head of TV at Twitter told Found remote. "We worked with Discovery to create a custom Twitter emoji that rewards the Shark Week fan community with something special when they Tweet using the official hashtag.”

As a large driver of conversation, #SharkWeek drives and curates the buzz before, during and after the programming. Last year, over 352,000 Tweets were sent about Shark Week programming during the television event, leading to over 26.7 million Twitter TV impressions and earning Discovery the #1 spot in Nielsen Twitter TV Ratings Daily Top 5 list on four of the eight airing days.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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