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Building Love in Family Life: Lego Dad
By: Emory Brown
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Being a dad is a wonderful thing. There’s nothing like having a mini version of yourself or your girl or a combination of the two. Lego has created a dedicated place on Lego.com that celebrates the relationships great dads have with their kids and their Lego creations.

When I first saw the commercial, I thought it was so cool because I have a great dad who always played with me and my brothers. In everything from baseball to science projects, my pops was there rooting us on, teaching us and helping us build the craziest things our minds could imagine.
Lego Dad is capturing the essence of what being a cool dad is and giving dads and kids a way to celebrate their Lego creations with the world. It’s a great strategy because Adult Lego Fans, which are a huge part of Lego business, can train their mini-mes to build cool things like Millennium Falcons, motorcycles, and anything they can imagine.
Some kids and their dads have weekly projects. One guy gave his 97-year-old grandfather a Creators set for Father’s Day. Proud dads are telling the world that their daughters and sons want to become Master Builders. Can we say goal setting? Can we say building the mindset of achievement and teamwork?
But the best thing about it for all dads is that playing with Legos is just as cool as watching the football game on Sunday and you get to be a kid without the beautiful mother of your children telling you to stop acting like a kid. She actually loves the fact that you’re acting like a kid with your kids. If we could figure out how to create this many “football widows,” we’d be billionaires. Lego.com/Dad is perfect for dads looking to find cool ways to play with their kids at home.

It’s got everything, from videos to turn dad’s inner kid on to projects the family can work on day to day. Plus, I love the tagline “Friends for life.” And that’s exactly what a great dad is. A friend who will loves his kids all of his life. Check out the cool dads and cool kids at www.lego.com/Dad and if you’re a “Lego Dad,” share your story @LegoDad.

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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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