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Will Facebook’s $50 Million Gamble Pay Off?
By: Contently
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In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Sound familiar?

On June 21, The Wall Street Journal revealed that Facebook, which for the past two years has been waging war to break into digital video, paid more than $50 million to about 140 media companies and celebrities in exchange for them to create content on Facebook Live, the social network’s live-streaming platform.

Since March, Facebook had been planning on paying creators, but the exact numbers released by the Journal give greater insight into the scope of the operation. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. Each contract was handled separately with its own terms and lengths, according to a Facebook spokesperson.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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