|5 Psychological Concepts That'll Strengthen Your Social Media Strategy
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior.
Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t consideredhow seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. And as marketers, this is something we should be thinking more about.
Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company -- you probably know that already. But perhaps you’re not aware of how those interactions fully play out, and to what extent.
For example, there's plenty of research that suggests social media usage actually triggers the release of dopamine, causing you to experience a rush of positive feelings every time you post, share, Like, comment, and so on. Not to mention, social media interactions can actually increase bonding between individuals, as we tend to view engagement as an act of human acknowledgement.
But there's even more to it than that. In fact, there's a lot more going on inside the minds of our followers when they explore and engage on social media than we think. To shed some light on the situation, let's explore a few psychological concepts as they relate to social media.
The human brain is constantly altering its behavior and responses to stimuli based on new experiences -- this is nothing new. However, the growth of the internet (social media, in particular) has forced our brains to become even more adaptable.
This type of evolution is called neuroplasticity, and the quick, constant evolution of the social media sphere has increased its speed and effects on our collective brains over the past decade or two.
For marketers, the intersection of neoplasticity and social media results in two key takeaways:
Shortened attention spans = the need for bolder, digestible messaging.
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This article was published on Hubspot. A link to the original article can be found after the post.
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