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How Equinox Makes Money From Luxury Content
By: Contently
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There’s a difference between wanting to produce high-quality luxury content and actually doing it. While 73 percent of marketers say developing more engaging content is their top priority, only a handful of brands actually run successful content programs.

One such brand is Equinox, the luxury fitness chain that sets itself apart from other high-end gyms with content that emulates the brand’s elite fitness experience.

In January of 2016, Equinox launched an online magazine called Furthermore that offers a mix of lifestyle, fashion, technology, and travel stories; videos; shoppable features; and third-party content curated by its editors. Readers can find information on diverse topics, from the health benefits of massage to meatless dinner recipes. Photo slideshows take viewers to “Healing Waters Around the World,” for example, while short original videos such as “The Zen of Flower Arranging” provide useful advice.

KEEP READING HERE

   

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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