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Apple's iMessage strategy: Steal from Snapchat and Facebook, Like Everybody Else
By: The Verge
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Apple executives spent a great deal of time at the company’s WWDC keynote yesterday telling us how iMessage will be different with iOS 10: more colorful, more featured, more cluttered. In trying to make its native messaging client more appealing, especially to younger users, Apple is borrowing all the hallmarks of its competitors. Gone is the simple blue bubble to denote a fellow iPhone owner. In its place is a dizzying number of ways to interact that go well beyond the written word.

Starting this fall, you’ll be able to send custom text bubble animations; respond by writing with your finger; send hidden messages in "invisible ink" that require swipes to reveal; send messages with full-screen animations; doodle over a photo in multiple colors; reply with stickers; "emojify" your written responses; and reply with one of six "tapback" reactions. In other words, you’ll be able to converse with friends without using any text at all.

Apple’s chat service, which before acted like a thin layer over your standard text message, is now a full-blown messaging platform. Nearly every new feature is something you’d find in Facebook Messenger, Snapchat, or WeChat, and it’s all designed to support the many different ways we like to communicate today. Nowhere is this more apparent than with new iMessage Apps, which are third-party extensions for expanding the capabilities of the standard text window.

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This article was published on The Verge. A link to the original article can be found after the post.
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