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Medium Is Becoming a Major Platform, for Better or Worse
By: Contently
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On June 1, Grantland came back—sort of. Seven months after ESPN shut Grantland down for good, The Ringer, Bill Simmons’s new publication, went live. The stories were the same creative, indulgent fare you’d find on Grantland, but the look was very different. It was more of a blog than a website. In other words, it was Medium.

The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. All of these owned sites moved their archives and started publishing directly on the platform.

It’s clear how Medium benefits from this migration: tons of cheap, quality content. But what’s in it for the publishers who give up their own websites to hop on the platform?

Medium’s own copy parrots the benefits of platforms in general, highlighting how it can “eliminate the need for any investment in tech, provide access to a growing network oriented towards meaningful engagement, and deliver constant, always-on innovation from a world-class product development team … all for free.”

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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