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The Silent Revolution: Facebook Video and the Importance of Consumer Behavior
By: Buffer
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Back in 1894 to 1929, before sound could be synchronized with video, silent movies were in their heyday.

In silent films, the dialogue is transmitted through muted gestures, mime and title cards which contain a written indication of the plot or key dialogue. And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days.

Here’s a clip from a recent Tech Insider video.

And a clip from Gary Vaynerchuk.

You’ll notice that both these clips are optimized to be viewed without sound. And this is likely because according to multiple publishersas much as 85% percent of video views on Facebook happen with the sound off. 

KEEP READING HERE

   

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This article was published on Buffer. A link to the original piece appears after the post. buffer.com
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