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3 Beer Brands Brewing Great Social Media Campaigns
By: Contently
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Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come.

They cover a lot of ground. New content might take the form of a beer cocktail recipe on the blog, a Twitter poll, an animated GIF, or a video highlighting its 25th anniversary “Collabeeration pack.” Everything is created in-house, and the duo has begun creating exclusive “beer geek” content on emerging platforms like Snapchat, Periscope, and Facebook Live.

If you’re a beer brand, you can get consumer attention in a couple of different ways. One option could be a stunt like temporarily change your name to “America,” as Anheuser-Busch is doing with Budweiser this summer. Or you can brew up a social media campaign with a flavor that’s as unique as your beer.

The bottom line: If beer brands hope to engage consumers, they have to adopt a social media strategy that ensures they’ll stand out. The beer business, after all, is ridiculously competitive. According to The Beer Institute, the industry contributed $252 billion to the U.S. economy last year. And there are over 2,500 different breweriesin the U.S. alone, each with multiple brews.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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