| Why Starbucks' Secret 'Pink Drink' is Becoming an Instagram Sensation |
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By: Digiday |
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 Starbucks’ marketing has the ability to drive people crazy (see: last year’s red cup backlash and awkward barista conversations around race). But the latest viral phenomenon to come from the java slinger arose organically online, among tea-hacking fans.
It’s called a “Pink Drink,” an off-the-menu beverage hack concocted by the internet, which swaps out water with coconut milk in a Strawberry Acai Refresher tea. That sounds nasty, but apparently it’s not, given the internet’s obsession with it.
The drink is sparking frenzy on social media for its taste (a person compared it to Starbucks’ version of a strawberry Nesquick) and Instagram-ready aesthetic.
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This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
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