| Game, Set, Match: Wimbledon Inks a Three-Year Deal with Snapchat |
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By: Digiday |
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 Wimbledon has a long, proud history as the home of British tennis. It is also, to be fair, a bit stuffy. Enter Snapchat, naturally.
The tournament, which kicks off June 27, has inked a three-year deal with the hot messaging platform to have a temporary home in in Snapchat Live section for the U.K., starting this month. The Live Story will compile snaps from people attending the qualifiers and the tournament. There will also be “takeover” days following the antics of tennis stars at the event. Snapchat will display Wimbledon as a Live Story globally on the opening and finals days of the tournament.
“We want to show that Wimbledon is willing to change its stripes, but it’s still keeping that core message,” said Alexandra Willis, who heads up digital at the All England Lawn Tennis and Croquet Club, Wimbledon’s organizer.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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