| How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy |
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By: Hubspot |
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 At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.
But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content.
It's where you can explain what the photo is about, tell your followers to take action, or crack a joke that makes your content all the more delightful and shareable.
If you think of the caption on your Instagram posts as an afterthought, then you're losing out on an opportunity to engage and delight your followers in ways you can't with just a visual. Here are some tips to help you write better Instagram captions.
8 Tips for Writing Great Instagram Captions
1) Write several drafts first.
Ever thought of the perfect joke after it was a liiiittle too late to tell it? We've all had a similar feeling when we come up with the perfect Instagram caption once we've already published the post.
The lesson? Don't rush the process. Instead, write a few ideas for captions down, sit on them for a bit, poll coworkers on which one is best, and generally take your time.
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This article was published on Hubspot. A link to the original article can be found after the post.
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