| Does Censorship Kill the Appeal of User-Generated Content? |
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By: Contently |
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 Coffin. Bill Cosby. Perky. Tacos. According to The Atlantic, these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF the Feeling.”
Developed by the agency Oglivy & Mather, “GIF the Feeling” is user-generated content with a twist. On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. But there’s an invisible fence protecting the brand: A “profanity API” censors not just the usual swears and innuendos, but any word that the company deems harmful to its image.
But no one can rein in the forces of internet satire—not even Coca-Cola. Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr...
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This article was first published by Contently.com. A link to the original can be found at the bottom of the post.
www.contently.com
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