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Hey Marketers, June Cleaver Days are Over!
By: Bulldog Reporter
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Men are stepping up and are increasingly more open-minded about taking on traditionally female-centric household jobs like laundry, cleaning and cooking—and both men and women are frankly fed up with marketers’ female-focused approach to household-oriented messaging, according to a new study from Harbinger Communications, which specializes in marketing to women. Marketers would be wise to keep up with these changing roles, as it is likely to pay off on their bottom line—and they may want to re-evaluate their strategies.

“Consumers are prepared to open their wallets and show loyalty to brands that reflect modern gender-inclusive households in their marketing—and to disconnect from brands that don’t,” said Jennifer Lomax, vice president of strategic planning at Harbinger, in a news release.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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