TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Nokia is Coming Back to Phones and Tablets
By: The Verge
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
With Microsoft's epic mishandling of Nokia's mobile business coming to an end today, a new chapter for the storied Finnish brand is about to begin. Nokia has just announced that it will license its brand and intellectual property to a newly created company called HMD global, which will work to produce and sell a portfolio of Android smartphones and tablets.

HMD global is based in Finland and will be led by Arto Nummela, a Nokia veteran who moved to Microsoft when the latter company took over the former's mobile business. The new company has agreed a conditional deal with Microsoft to acquire the rights to use the Nokia name on featurephones along with some related design rights. Nummela will be installed as CEO once that transaction is completed, which is expected to happen by the end of June.

Foxconn's participation in this is also interesting. Its subsidiary FIH Mobile is the company that today picked up the remnants of Nokia's former featurephone business from Microsoft for $350 million. HMD global and FIH already have a collaborative agreement in place "to support the building of a global business for Nokia-branded mobile phones and tablets." The Nokia N1 tablet was built by Foxconn in partnership with Nokia and the new HMD venture, while claiming independence, appears to be a formalization of that budding relationship.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on The Verge. A link to the original article can be found after the post.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top