| Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape |
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By: Contently |
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 Niles Stewart was up late the night before the mixtape dropped, so he woke up a little groggy on April 1. He checked his phone. Nothing.
The 18-year-old rapper, comedian, and social media star from Maryland started to go about his day, like any normal Friday. A little later, he checked Twitter again. His notifications page had more mentions than he could count. “Oh,” he said, looking up. “It dropped.”
Then he started listening to the mixtape, a five-track release from Hamburger Helper called Watch the Stove. Yes, that Hamburger Helper. The one owned by behemoth food manufacturer General Mills. An honest-to-god trap mixtape made by Hamburger Helper with a title inspired by Jay-Z and Kanye West. The cover art features the Helper mascot, “Lefty,” a single white glove, with liquid gold streaming down its body.
Take a second to think about it.
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This article was first published by Contently.com. A link to the original can be found at the bottom of the post.
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