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How to Sell Insurance to Young People on Snapchat
By: Digiday
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There are certain youth-focused brands that no one is surprised to see on Snapchat, whether it’s behind the scenes footage from Marc Jacobs, or sponsored lenses from Taco Bell. What you don’t expect to see, though, are snaps from insurance companies. Snapchat is sexy, insurance isn’t.

But Danish insurance company Alka has had success on the platform, having just finished a three-month campaign posting weekly Live Stories and competitions — reaching a demographic it’s previously struggled to communicate with.

“Insurance and young people don’t go hand in hand, they don’t really see the point in spending the money,” said Hans von Haffner, client director at ad agency Fireball, which was behind the campaign. “And Alka isn’t an interesting brand to follow, unless there is a perk involved, so we wouldn’t use paid-for advertising on Snapchat.”

READ MORE ABOUT HOW ALKA WOOED YOUNG PEOPLE WITH A SCRAPPY SNAPCHAT CAMPAIGN HERE


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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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