Budweiser Rebrands Itself ‘America’ (Just Temporarily)

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By: New York Times

Budweiser, a beer brand owned by a Belgian company, will soon appear on shelves with a new name: America.

Pointing to a spate of summer events set to bring out feelings of nationalism, Budweiser said Tuesday that it would replace the word “Budweiser” with “America” on its cans, bottles and packaging from May 23 through the general election in November.

It will be “probably the most American summer of our generation,” said Ricardo Marques, a vice president at Budweiser.

Along with the traditional spring and summer holidays — Memorial Day, Independence Day and Labor Day, this summer will bring the Olympics and the Copa América soccer tournament, to be held in June at sites throughout the United States.

Budweiser is one of the top-selling beers in the United States and has been brewed in St. Louis since the 1800s. Its owner, Anheuser-Busch, is based in St. Louis and was sold to InBev in 2008 for about $52 billion.

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