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Guess What? Nobody Uses Facebook Reactions
By: Contently
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If any emoji could represent Facebook right now, it would be 😓.

Why? According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network.

When Facebook officially launched six Reactions in February, it was a big deal. As writer Sarah Frier put it in a Bloomberg feature article, “changing the button is like Coca-Cola messing with its secret recipe.”

Of the six Reactions, one is just the old-fashioned “like” button, but the rest—a heart, a laughing face, a wow face, a sad face, and an angry face—amounted to a fundamental shift in how the social network functioned.

Or at least, they were supposed to.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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