| How Taco Bell Made That Terrifying Taco Snapchat Lens for Cinco de Mayo |
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By: Digiday |
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 Taco Bell is letting everyone live out their secret Cinco de Mayo wishes by becoming a taco.
To celebrate the holiday, Taco Bell purchased its first selfie lens that transforms people’s heads into giant crunchy tacos with a dollop of the chain’s Diablo spicy sauce dribbled on top.
The filter — all crunchy head-shell and bulging eyes — is terrifying sane people, and is hit among its younger followers.
Here’s a sampling of reactions, mostly positive:
@teighlyr_ American Horror Story: Taco Bell Snap Filter
@leilalalani The taco bell filter on Snapchat is one the scariest things I've ever seen
While getting a taco at Taco Bell takes minutes, Ryan Rimsnider, senior manager of social media for the Yum!-owned brand, told Digiday creating this took six weeks and was created in-house.
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This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
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