TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Want to 'Say It With Starbucks'? There's an Emoji for That
By: The Drum
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Starbucks is the latest brand to jump on the emoji bandwagon. The chain has unveiled an official emoji keyboard comprising 28 Starbucks-specific icons for coffee lovers to share with their friends.

From Frappuccinos to flat whites (and a unicorn drinking a latte) the emoticon suite features several recognisable products, and is free to download for iOS and Android users.

The coffee house is looking to capitalise on the popularity of its seasonal branding via the keyboard, and has said it will change the icons throughout the year to include illustrations of popular designs like its traditional festive 'Red Cups'.

The emojis can be used across messaging platforms, and mark the company's first foray into the space.

Brands such as Dove have been tapping into the buzz around emojis over the past 12 months, with a recent study noting that Brits were 95 per cent more likely to open branded emails if the subject line contained an emoji.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top