|Harriet Tubman Will Grace American #Money
By: Justine Huffman
You have less than four years to coolly refer to American currency as “dead presidents,” since the term will become erroneous.
The United States Treasury Department announced on Wednesday, April 20, that Harriet Tubman would grace the front of the new twenty-dollar bill set for release in 2020.
Moses, the name given to her by abolitionist William Lloyd Garrison, will replace Andrew Jackson’s image. Jackson’s picture will be relocated to the rear of the bill.
Since Martha Washington’s appearance on the one-dollar bill in the 1800s, no other woman has adorned American money.
Harriet Tubman (born Araminta Ross) will also have the distinguished honor of becoming the first person of color to be materialized on U.S. cash.
But what does this have to do with branding, you ask? A lot!
American money is a part of the country’s trademark as much as baseball, apple pie, and muscle cars.
“The Land of the Free” is often referred to as a “melting pot” in reference to the diversity amongst its citizens, so why not live up to the hype by displaying that national variety on its currency? It’s a small order for a vast nation of minority peoples that continue to be oppressed.
Having a historical Black figure on money won’t curb the nation’s race relations, but it’s a step in the right direction.
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming.
Roessleville, New York
Director of Marketing
San Francisco, California
Virginia Economic Development Partnership
Associate Creative Director
Well Done Marketing
Virginia Tourism Corporation
Analyst, Insights + Analytics
New York, New York
Director of Strategic Communications and A...
Software Engineer, Full-Stack
The Nielsen Company
Account Executive - Communications
New York, New York
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina
Category Merchandising Manager, ecommerce
Keurig Dr Pepper
New Media Jobs