TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Harriet Tubman Will Grace American #Money
By: Justine Huffman
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
You have less than four years to coolly refer to American currency as “dead presidents,” since the term will become erroneous.

The United States Treasury Department announced on Wednesday, April 20, that Harriet Tubman would grace the front of the new twenty-dollar bill set for release in 2020.

Moses, the name given to her by abolitionist William Lloyd Garrison, will replace Andrew Jackson’s image. Jackson’s picture will be relocated to the rear of the bill.

Since Martha Washington’s appearance on the one-dollar bill in the 1800s, no other woman has adorned American money.

Harriet Tubman (born Araminta Ross) will also have the distinguished honor of becoming the first person of color to be materialized on U.S. cash.

But what does this have to do with branding, you ask? A lot!

American money is a part of the country’s trademark as much as baseball, apple pie, and muscle cars.

“The Land of the Free” is often referred to as a “melting pot” in reference to the diversity amongst its citizens, so why not live up to the hype by displaying that national variety on its currency? It’s a small order for a vast nation of minority peoples that continue to be oppressed.

Having a historical Black figure on money won’t curb the nation’s race relations, but it’s a step in the right direction.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top