TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Instagram Will Now Let You Make 60-Second Videos
By: Aaron Whitaker
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Video lovers rejoice: Instagram will now let regular users post 60 second clips. 

Previously, you could only post 15 second pieces. 

The extended length reflects Instagram's increasing emphasis on video and makes it a much more competitive platform to video juggernaut YouTube. 

Last month, the app started favoring the number of views a video gets, instead of its number of likes. It also started allowing advertisers to upload 60 second clips in February to help it suck advertising dollars from TV.

The photo-sharing social network recently said that the time its users spend watching video has increased by more than 40% in the last six months.

By giving people the option to create longer clips, that time spent will, theoretically, increase even more. 

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top