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The World's Top 10 Companies, Ranked by Reputation
By: Business Insider
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The luxury watch brand Rolex is the most reputable company in the world, according to the Reputation Institute's annual rankings.

The Reputation Institute sorts companies according to the public's perception of their performance in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.

The chocolate maker The Hershey Company is the most reputable brand in the US, but the brand is much less well known internationally, so it did not make it onto the list. Facebook did not even make it into the top 100.

After the emissions scandal that engulfed the company last year, Volkswagen dropped from being the 14th most reputable company in the world in 2015 to the 123rd spot this year.

To compile the rankings, the Reputation Institute collected more than 240,000 ratings from 15 countries. You can see the full results here.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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