The Anatomy of a Perfect Instagram Profile

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By: Hubspot

With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy.

And it all starts with your Instagram profile.

The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more.

Keep on reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you.

The Anatomy of a Perfect Instagram Profile

1) Public (Not Private) Profile

By default, your Instagram profile will be public -- meaning anyone in the world can view your profile and posts on Instagram.

If you're creating an Instagram profile for business, then that's what you want: You want anyone to be able to view your posts and follow your brand if they want to. (Otherwise, if you keep your profile private, anyone who visits your profile won't be able to view your photos, which could deter them from following you.)

To ensure your profile is public: Open "Options" (the gear button on iOS, or three dots on Android) and make sure "Private Account" is turned off.

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