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Where Twitter Stands with the Ad World on Its 10th Birthday
By: Digiday
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Twitter is a decade old today. And like many 10-year-olds, the platform is deep in the throes of growing pains. Twitter’s business prospects are still a source of concern for investors, and some sectors of the ad world have pulled back spending.

While Twitter’s core proposition of conversations around real-time moments remains attractive to some brands, the public company has struggled to increase its user base. Meanwhile Instagram, a younger platform, has already amassed more active users, and Snapchat has been growing at a frightening pace.

So instead of blowing out candles, Twitter today is on an all-out campaign to win over Madison Avenue, deploying its ad sales and product teams, and rearranging the platform for big moments like the Summer Olympics. But it may be too little, too late.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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