Manitobah Mukluks: More than Aboriginal Footwear |
By: Justine Huffman |
|
 |
Sean McCormick, CEO and founder of Manitobah Mukluks, established his company in 1990 in a Winnipeg trading post. At this post, the Métis entrepreneur exchanged tanned leather and mukluks and moccasins.
When photographs of celebrities donning Manitobah footwear hit news shelves, international demand soared.
Today, the company is still going strong, and is all about producing high-quality genuine footwear while enriching the Aboriginal community.
Partnering with Aboriginal organizations and artisans is what makes the enterprise unique and authentic in its branding.
Within various in-house ads, Waneek Horn-Miller, a prominent Pan Am Gold Medal Olympian, wears and describes selected footwear while the music of A Tribe Called Red plays in the background.
A Tribe Called Red is a three-member Canadian First Nations group that creates electro music that infuses First Nations tunes.
Each year CAHRD benefits from partnership with Manitobah Mukluks in order to receive education bursaries for college and university-bound Aboriginal students.
Through #MocMonday, Twitter and Facebook admirers are encouraged to share their well-crafted Manitobah Mukluks-made moccasins, further building and sharing appreciation for the brand.
Wearing Manitobah Mukluks isn’t merely a fashion statement. It’s a reminder that artisanship and tradition is highly valued. Furthermore, they are a symbol of care for a treasured society.
|
 |
 |
|
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming.

 |
Client Associate Landor Associates San Francisco, California |
Client Manager Landor Associates San Francisco, California |
Senior Manager, Naming and Verbal Identity Landor Associates New York, New York |
Senior Manager, Naming and Verbal Identity Landor Associates Cincinnati, Ohio |
Strategy Director Landor Associates Cincinnati, Ohio |
Graphic Designer ThirdChannel Boston, Massachusetts |
Freelance Producer MCD Partners Chicago, Illinois |
Traffic Manager Media Logic Roessleville, New York |
Director of Marketing Giving Assistant San Francisco, California |
Illustrator Virginia Economic Development Partnership Richmond, Virginia |
Associate Creative Director Well Done Marketing Indianapolis, Indiana |
Brand Intern Virginia Tourism Corporation Richmond, Virginia |
Analyst, Insights + Analytics Landor Associates New York, New York |
Director of Strategic Communications and A... IFES Arlington, Virginia |
Software Engineer, Full-Stack The Nielsen Company Needham, Massachusetts |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|