TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Fitness Goes to a New Level with #FASHionablyfit
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
We all have our own reasons for exercising or not. Mine is for social reasons primarily and health secondarily. I run with my friend once a week, and I take a few classes with another friend on a different day. We joke about our therapy session as we run the track and pass the miles. By the time we hit an hour, our problems are resolved and our cardiovascular health is improved. Not too bad.

In one class a newcomer joined us. Her first comment was that it appears things have changed. Baggy sweatpants and cotton t-shirts are no longer the vogue in exercise wear. Looking around the room, I realized she was right. Every other person was in spandex leggings or shorts and coordinating tops or tanks. It could be that the technology in new fabrics makes sweating more comfortable, or it just helps to look better trying to stay in shape.

Recently I ran across another company that has some amazingly loyal exercise followers. This company provides a good workout and also gives life and fashion tips. Our local Nordstrom teamed up with fASHionablyfit to offer an early morning Saturday exercise and fashion hour. It sounded interesting, so I joined in. We were challenged by the owner/instructor, Ashley, to participate at a level that suited us as we planked, high-kneed it, and worked up a sweat with a combination of yoga and aerobic moves. Afterwards she showed us some fashion trends and outfits she had selected. We then were able to shop the store and make our own choices.

The combo of fashion and fitness is a good one. We exercise to be healthy, but also to feel good and to look good. Once we achieve those goals, fashionable clothing reinforces our desire to keep exercising, and we keep going back to the gym. When we feel good about ourselves, we are nicer and kinder to ourselves and tend to do good things for ourselves — like exercising, but also for others. So, if being stylish makes exercise easier and keeps us going back for more, I’m all for it, all fASHionablyfit for it.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top