TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
#PR Tips: How to Use Earned, Owned, Paid, and Shared Media
By: Meltwater
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
You’re always looking for positive ways to promote your B2B company. In your search, you’ve likely come across the following terms: earned media, owned media, shared media, and paid media. Whether you realize it or not, chances are you’re using at least one of these top PR strategies.

However, if you’re a bit fuzzy on what these terms actually mean, or if you just need a refresher course, read on — it’s coming your way.

In this post, I will:
  • Define paid earned, owned, shared, and paid media
  • Provide you with tips on how to utilize each method individually
  • Give you some B2B PR tips on how to combine all four methods to generate leads
Earned, Owned, Shared, and Paid Media Defined

1. Earned Media

In a nutshell, earned media is:

Publicity gained from word of mouth, online reviews, and blogger, press, and influencer relations. It’s a third-party endorsement of your brand.

2. Owned Media

Owned media is content that you have created and that you own. Examples of owned media include:

Blog posts, whitepapers, videos, podcasts, case studies, ebooks, and your website.

MORE HERE

   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top