TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Why Trader Joe's Big Move On Eggs Is So Important
By: Huffington Post
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Trader Joe's has thrown its weight behind the growing cage-free egg movement, making it one of the few prominent grocery chains to do so.

The company on Feb. 12 announced it would begin selling only cage-free eggs in all stores by 2025. Locations in California, Oregon, Washington, Arizona, New Mexico and Colorado could see the switch as early as 2020.

The beloved supermarket introduced eggs laid by cage-free hens as an option more than a decade ago, and just over 60 percent of the eggs it currently offers are cage-free. The chain seeks to bump that number up as "the supply-side of the egg business evolves to keep pace with a growing cage-free preference," it said in an announcement on its website.

The recent championing of cage-free eggs has largely been pushed forward by fast-food retailers. McDonald's, Starbucks, Panera, Subway, Taco Bell, Wendy's and Shake Shack plan to go cage-free within the next decade. Other food makers -- Nestle and Mars, for instance -- have announced a future switch to cage-free eggs.

A small number of major supermarkets have fully committed to cage-free eggs as well. BJ's Wholesale Club plans to remove cages from its supply chain by 2025. Costco bowed to pressure in December but has yet to set a date by which it will be cage-free. That grocers are responding to consumer activism signals the influence of the cage-free movement, even it means that stores will be eliminating choice.

“People are against cages and overwhelmingly vote to ban them when given a choice,” David Coman-Hidy, executive director at the animal welfare nonprofit The Humane League, told The Huffington Post in December. “It’s time for supermarkets to reflect that.”

Original post here.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published on HuffingtonPost.com. A link to the original follows this post. www.huffingtonpost.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top