| Nordstrom’s National Brand Campaign is Full of Mirrors |
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By: Cindy Wendland |
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 There is very little that Nordstrom does that we don’t like. More positively, we love what we see at Nordstrom, in store and online. The latest tidbit to hit our inbox was their Spring 2016: “See Anew” video. We played it a few times then looked at the behind-the-scenes video to get our fill of spring brands and marvel at the creative process.
Nordstrom announced to the press that they are launching a national brand campaign through “See Anew,” an optimistic celebration of spring fashion. The styles were full of bright colors and flowers, and nothing says spring better than that. The video is meant to be like a kaleidoscope of fashion. Colorfully dressed models jump in and out in circular fashion while bringing out the next model.
Nordstrom’s goal with the campaign is to inspire new and existing customers to get excited about the spring fashions and shop for new spring clothes. The colorful styles in the video give people ideas of key elements they may want to incorporate in their wardrobe.
Behind the scenes, it was quite a collaboration of talent to make this video. The mirror setup was impressive and fun to watch. The final scene of flowers just made us happy. Happy customers buy things. As is customary, we like what Nordstrom did here too.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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