|Louise et Cie Is a Class Act Brand
By: Cindy Wendland
The Camuto Group is a remarkable fashion house. Though we lost the founder, Vince Camuto, to prostate cancer in January of 2015, his capable wife, Louise, continues on the tradition. Louise et Cie is one the latest brands in the Camuto Group to make a branding impact.
Louise Camuto is the creative director of Vince Camuto. Louise et Cie encompasses her beauty in design. The Louise et Cie brand has some beautiful shoes. Ellen Degeneres is launching a collection of casual and athletic styles with the company this spring. The Louise et Cie brand also has beautiful handbags. They encompass clutches, totes, and the all-important saddle bag style for the spring.
Part of what is impressive with the brand is the classy design and details. The octagon shape is used in the hardware design, clasps, and price tag. It adds a beautiful design element. It is also used consistently throughout the brand and will become recognizable the longer people are exposed to it.
Vince Camuto was such a classy guy and his company continues on in the same vein behind Louise’s creative direction. Check out Louise et Cie and you will see what we mean.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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