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Is Your Newsletter Effective?
By: Justine Huffman
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Now that social media is a part your company’s branding, is your newsletter effective?

If your audience is getting most, or everything, they need to know about your business offerings from the official website and social media spots, then probably not.

In order to determine if your newsletter is newsworthy, consider the following:
  • All text and no imagery? Boring! Readers need more than text to engage with your topic. Seek free, licensed pictures on the Web or have a graphic artist join your team to assist in delivering your messages. Visuals can drive home your point!
  • Issuing your e-zine at random? Stop it! Give your subscribers a consistent, scheduled flow of fresh newsletters. Through this, you’re showing the commitment and priority of your brand. Clients and consumers have more faith in enterprises that show reliability rather than sporadic attempts to grab their attention.
  • Not concluding your messages with a call to action? Do it. Do it now! A call to action urges prospects to give your products and/or services a shot. It also gives established patrons another opportunity to benefit from your promos. Don’t leave money on the table — unless you’re tipping a server!
Don’t allow your social media content to out-do your newsletter. Both entities should work as a team. Let social media pick up what your newsletter can’t, and vice versa.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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