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'Disney Life' is in the UK, But Not the U.S.: Who Did This?
By: Emory Brown
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Disney has been a part of my life for, like, ’eva. Forever and eva and eva. I mean, we’re talking Bambi, Snow White, the Jungle Book, and the Mickey Mouse Club. It’s serious. My niece and I have a Disney channel relationship: House of Mouse, Hello Raven, and Good Luck Charlie. It’s real in the field when it comes to the Mouse. I still watch Steamboat Willie.
 
I’m sounding a little obsessed, but Disney is behind other blockbuster movies and television shows. So to hear the news that they have a content platform called Disney Life and I can’t subscribe because I live in the U.S. makes me want to call the Gummi Bears and get all juiced up on Gummi Bear Juice and bounce on the heads of the management team that didn’t think of doing a simultaneous launch in the U.S. and UK.

Disney Life is like a smorgasbord of everything Disney. You know, the place you go with your friends with extra Ziploc bags in your girlfriend’s purse to take some goodies home. The only difference is you can take your Disney anywhere you go in the UK. You want Frozen? You got it. You want Pinocchio? You got it. Plus, you can get bloopers and behind-the-scenes features from your favorites movies.

Furthermore, subscribers also get unlimited streaming in the UK. They can create as many as six personal profiles so the entire family can personalize their viewing experience. They can watch movies and TV shows and read books in up to five different languages. See, Mickey has been kicking it with Rosetta from Rosetta Stone. To put the icing on the cake, families can download a new interactive app every month for free. Kids can do everything from decorating Sofia the First’s Royal Bedroom to stomping with Wreck It Ralph. It’s amazing, but only available in the UK.

Disney Life is a great brand extension that will continue to add value to Disney’s brand all across the world as it is debuted in different markets. I just can’t wait for it to debut in the U.S. Look out, Mickey; I’m subscribing to you.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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