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Cool Technology Revealed Through Organic Marketing
By: Cindy Wendland
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Just point and shoot and . . . you don’t have a great picture, but you do have an accurate temperature reading of your cooking. How did this great use of technology escape us? During the holidays when we made our toffee candy, we used our old-fashioned candy thermometer to measure the heat of the toffee. We would have loved to use a laser infrared thermometer.

When we think of point and shoot, we think of using a camera to take a picture. Or we think of a sheriff using a radar detector to locate speeding vehicles. Now it’s simple to know if our toffee candy has reached the right temperature and we can proceed to the next baking step, or we know if our meat has reached the appropriate temperature and can be removed from the oven.

The cool technology is a laser infrared thermometer. The technology is available and marketed by several companies. We knew nothing about it. A friend liked a recipe on Pinterest. It automatically posted to Facebook. Another friend saw the post and found it interesting. This led to watching some videos about cooking. This led to watching a video that raved about the benefits of this point-and-shoot thermometer. This was shared with another friend and is now being shared with you. This is organic marketing.

When your product is exciting, people will learn about it and tell others. Some of the most powerful referrals are from friends. Find a way to share your product and let it grow organically.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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