| One Taste and You’re in Love |
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By: Cindy Wendland |
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 We still play with our Mr. and Mrs. Potato Heads. This classic toy has always seen a child (and parent) favorite. Its popularity increased even further with the three movies of Toy Story. Lays Potato Chips is capitalizing on the popularity of Potato Heads with their new commercial.
In the movie, Andy will tell Bonnie, the little girl who receives his toys, that Mr. and Mrs. Potato Head have to stay together because they are madly in love. In the commercial with Lays Potato Chips, Mr. and Mrs. Potato Head are out in the backyard having a romantic moment. They are eating potato chips when the little Potato Heads find them. The theme is “one taste and you are in love.” So appropriate for the very in-love Potato Heads.
The commercial is cute. It seems to be airing frequently, and if there is enough repetition, people should continue to equate the Potato Heads with Lays. This will bode well for Lays. People will be watching the movies at home and think of Lays. And, when the next Toy Story comes out in 2017, hopefully the movie theaters will sell Lays so people can crunch on them through the movie. The commercial builds a strong pairing that is effective, tasty, and lovely.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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