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Our Tech-Savvy President Gets on Snapchat for #SOTU
By: Cindy Wendland
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When asked about my political views at a party, I usually leave the room to refresh my drink and get some food. My self-declaration about politics is that I am Switzerland. While it is true that I am 33% Swiss from my parents, I like to “be Switzerland” and remain neutral about most political issues. I do respect the challenges and issues and appreciate the hard work done to benefit us all. I’m just not going to debate you on any of it. With that stated, it doesn’t matter to me if you are a President Obama fan or foe. From a neutral perspective, President Obama is tech savvy and brands can learn a lot from him.

President Obama earned the title of Social Media President. He effectively used social media in his 2008 presidential campaign and again in 2012. What he taught us all is that “the real power of social media is not in the number of posts or Tweets but in user engagement measured by content spreadability.” Obama’s team excelled then and now at user engagement. They use social media to reach people where they are at, and partnered with Amazon to live stream his last state of the union address for all those people who cut the cord from cable and network TV.

One area where Obama had not previously engaged was on Snapchat. But being the Social Media President that he is, POTUS joined Snapchat and is posting behind the scenes state of the union prep pictures. Here is where brands can learn a lot from President Obama. The White House is already "meeting people where they are" and the Snapchat move is part of the administration's continuing efforts to reach citizens through non-traditional channels.

How well are we doing with our brands to do the same — meet people where they are and reach them through non-traditional channels? We can do better, and if POTUS finds it important and effective, chances are it will help our brands too.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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