Send Love From Your Brand With a Christmas Card

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By: Cindy Wendland

This year we didn’t send out a Christmas card from either our family or our business. A friend posted a picture on Facebook of the image she would have put on a card if she had found the time to do it. A realtor friend created a humorous card on Jibjab.com. Others sent photo Christmas cards highlighting key events of the year. Whatever option you choose, connecting to people and offering a sincere greeting is the objective.

Christmas cards don’t always come through the mail. Prince Harry put his Christmas card photo on Twitter, showing one of his favorite moments from 2015. He is a class act and the card was well done with a black-and-white photo.

The Kardashian Kids Christmas card #kardashianchristmascard was a major departure for this famous family. Normally the fashion and setting are monumental. This year it was simple, with just a few of the grandchildren featured and the simple message, “All you need is love.” Much better.

With social media we can reach people with photo Christmas cards and make an impact. Many people do choose to send paper cards. Hallmark says that people send 1.6 billion Christmas cards. Digital or paper cards are both acceptable. Digital was once perceived as impersonal. Now it is just another way to reach people. The method of delivery is less important than sharing love this season. May all the cards you send and receive fill you and your brand with love.

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About the Author

Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.

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