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Can You Learn From the Elf on the Shelf?
By: Cindy Wendland
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Imagine if your product was hidden each night and searched for each morning. That’s what happens during the Christmas season with "The Elf on the Shelf." Each morning the mischievous elf is found in a different place in the house. The children look forward to this holiday tradition and find the elf in creative and unusual places. The elf also likes to eat sugar and, typically, after his strenuous game of hide ’n seek, will be found spooning sugar into his mouth.

The Elf on the Shelf is based on a children’s book self-published in 2005. "The Elf on the Shelf" is a “cleverly rhymed children’s book explaining the story of Santa’s scout elves, who are sent to be Santa’s eyes and ears at children’s homes around the world. When a family adopts a scout elf and gives it a name, the scout elf receives its Christmas magic and can fly to the North Pole each night to tell Santa Claus about all of the day's adventures. Each morning, the scout elf returns to its family and perches in a different place to watch the fun.”

What a great way to keep children on their best behavior. Elf on the Shelf is also a great idea to emulate. If we could get our customers thinking about our product every day and racing to find mention of it in the morning, we would have achieved so much in branding. Elf on the Shelf is a creative way to bring more fun during the holiday season. It is simple and doesn’t require huge amounts of planning. It is something that brings the whole family together. Take these elements and see what you can do with your brand.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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