| Make This Christmas Unisex |
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By: Cindy Wendland |
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 When you shop for gifts this holiday season, you may not need to go to the men’s department for those special men in your life. We are not implying they have feminine tendencies. Rather, many products can be used by men and women alike, and men can feel comfortable embracing more products.
Men’s Health listed some great products that are targeted to women, but can and should be used by men. Face it; men have complexions and skin care needs, and there are some great products that can be enjoyed by all. Some of our favorites from their list were: Elizabeth and James Nirvana dry shampoo, Oribe dry texturing spray, and Glamglow supermud. When was the last time your man did a facial with you at home? This can be a fun intimate date night.
Other great unisex products for gifts are sunglasses and scarves. Winter sunrays are just as, or more, harmful than summer rays. Wearing sunglasses in the winter is not just a fashion statement, but a way to keep your eyes protected. Sunglasses make a great gift and many brands offers styles that can be worn well by men or women. Scarves are another style statement that is also functional. Soft, warm scarves (cashmere or blends) can add a touch of class to a winter coat or outfit and help keep the chill out of the frosty weather. There are great patterns that can be worn well by men or women.
At Christmas it seems people fall into the trap of buying traditional masculine gifts that appear on endcaps in stores. Think outside the box and find something unisex that will appeal to your man. He may find it more personal and touching. Your brand may expand its audience.
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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