Don’t Shame, Says Reese’s

TalentZoo.com | Beyond Madison Avenue | Flack Me | Digital Pivot

Archives | Categories

By: Cindy Wendland

Sometimes it seems that people have too much time on their hands. When people criticize or get into a word battle online, it seems like that energy could be better used somewhere else. When people started criticizing the shape of the seasonal Reese’s peanut butter tree, Reese’s had a great response.

For those unfamiliar, Reese’s peanut butter cups normally come in a round shape with ridged edges. The peanut butter cups are shaped like a heart for Valentine’s Day; like an egg for Easter; like a pumpkin for Halloween; and like a tree for Christmas. Feedback about the shape of the Christmas tree peanut butter cup has not been positive. It is felt the shape is more like a blob.

In all fairness, the feedback may be valid. Perhaps the bottom could be more tapered to look more like a tree trunk. Perhaps the edges could be indented to look more like tree branches. Let us also remember this is not a truffle. This is a peanut butter cup. Reese’s response to all this was wonderful. They said: REESE'S celebrates trees of all shapes and sizes. It's not what it looks like, it's what it tastes like. Then they went on to support “stop tree shaming.” What a great response to online comments.

blog comments powered by Disqus

About the Author

Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.

Beneath the Brand on