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Does Your Brand Have a Gift Guide?
By: Cindy Wendland
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For the holidays, some people need help with gift ideas. Some people browse options in a store or online. The number of choices can be overwhelming. That’s when a holiday gift guide comes in handy. If your brand has one, you can help your shoppers narrow their choices and be led toward your best items.

The Charming Charlie Holiday 2015 Gift Guide arrived in our mailbox. The cover was attractive and red-and-green colorful. The fold-out pages were clean, crisp, and had alternate pages outlined in the theme's colors. The design pulled us in to see each of the ten ideas. It was a great way to make shopping easy at Charming Charlie.

Many companies and publications offer a gift guide, from Huffington Post and Real Simple to Macy’s and Nordstrom. Gift guides showcase products, give shoppers ideas, and make shopping simple. Gift guides are great tools for any brand looking to advertise in a helpful way. While most brands do it only at the holidays, consider other times when a gift guide can be used.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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