TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Wellbeing Beauty Brand Supports Mental Health
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
We love companies that give back and demonstrate not only social responsibility but community involvement. We spent the afternoon going through all the cosmetic counters at a fashion retailer learning about their specialties. Philosophy Skin Care stood out from the rest with their community initiatives, in particular their Hope & Grace Initiative.

Philosophy believes that beauty begins within. They want to be the wellbeing beauty brand that inspires women to look, live, and feel their best. Even how they define their brand stands out — wellbeing beauty brand. Did you know that a brand can be more than a brand? It can be a beauty brand. Even more importantly, it can be a wellbeing beauty brand. This impresses us. We like the emphasis on beauty being a total picture of health and wellbeing.

As part of their wellbeing efforts, they launched the Hope & Grace Initiative. One percent of Philosophy product sales support community based mental health efforts. Their hashtags #iamstigmafree and #millionslikeme are used to further mental health conversation. They are trying to touch hearts to heal minds. The initiative is helping to increase awareness of the issue and awareness of Philosophy products and caring attitude. Hope and grace are a great way to define how we should approach mental health.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top