| Lexington Police Get Positive PR for the Holidays |
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By: Cindy Wendland |
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 Often, when you try to do good for others, a lot of the good comes back to you. The Lexington Police Department is offering a new way to pay for parking tickets this holiday season. “Food for Fines” runs for a month and allows residents with parking tickets to waive $15 off their fine by donating ten cans of food. Donations are provided to God’s Pantry Food Bank.
During the holiday winter season, the need in food pantries typically increases. The Lexington Police Department is giving up revenue with Food for Fines, but they are racking up positive goodwill in the community. The program expanded this year after a success with parking fines last year.
Any awareness for food pantries is a great cause, especially during the holiday season. People also appreciate another option to pay their fines. A huge benefit goes to the Lexington Police Department. Police Departments need goodwill after all the racial issues that have been elevated this year. They need to show caring attitudes toward the community. Food for Fines is a great program to do all that.
What community activity can your brand do to be engaging, garner support, and help others?
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Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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