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Christmas Promo Overrules Thanksgiving
By: Justine Huffman
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Have you noticed that every year the promotions surrounding Christmas appear earlier and earlier? When popular brands switch over to candy cane décor after barely giving the pumpkin-themed schemes a break, you know it’s real.

Poor Thanksgiving. It receives no thanks at all!

Aside from knowing when to jump on Black Friday deals, Thanksgiving ads don’t gather much shine and respect in comparison to Christmas adverts. Sure, Christmas is arguably a “bigger” holiday than Thanksgiving in the U.S., but that shouldn’t hinder it from making its own claim to promo fame.

What element could marketers use to feed the hype of Thanksgiving, aside from glorifying what may be on the dinner table?

Style.

Thanksgiving has style, you say? Well, of course it does, silly! Get ready to take notes, members of the fashion industry.

It’s common for folks to dress warm and modishly when planning to gather for a feast with loved ones, particularly those they don’t see often. Fresh sweaters, new ankle boots, and cute scarves are on display (if you’re living in an area where snow is more than a state of mind). The styles of the winter to come are ever present while you’re asking Aunt Myrtle to pass the gravy.

Cold-weather apparel ads don’t have to show up at the first sight of a snowflake. They can be introduced in early November, where the change in temp forces the lot of us to bid our flip-flops and tank tops farewell.

Let Thanksgiving become Thanks-for-giving-me-a-new-look.

You’re welcome.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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