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Twitter Hack Attack for Good: Anonymous Strikes Again
By: Emory Brown
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I don’t know if this is a crisis-management case, a human-rights case, a triumph of the vigilantes, or what. Normally, when some radical group takes out 20,000 Twitter accounts, a brand like Twitter has a real reason to be alarmed. In this case, they were the accounts of 20,000 members of one of the world’s craziest terrorist groups: ISIS.

What do you do when you’re a brand in the middle of terrorist war — a worldwide brand that can come under the scrutiny of these terrorists whose accounts have been terminated? Issue an apologetic public statement to Twitter tenants who are associated with ISIS? Hell, no! Twitter stock would drop from $26.80 to rock bottom and the world would never tweet again. We’d cook that little blue bird for good. You think the O.J. riot was bad? We’d have to put Jack Dorsey in a safe house.

So what do you do when you’re a good brand being associated with an “eye for an eye” scenario? You ride the tide of good. “All things are fair in love and war.” Anonymous is simply dishing out a can of ass-whooping to the ISIS brand of terror and letting them know we can touch them, too. We can come and interrupt your life; the way you live.

Anonymous is hacking ISIS-related websites, documenting the process on Twitter with the hashtags #TangoDown, #OpParis, and #OpISIS, though none of the Twitter accounts involved is verified. Seems like Twitter is behind Anonymous. Hey, if it’s for good, I don’t see how Twitter could be mad at all. Hack Attack for Good! Put on your masks.

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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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