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Remember, Support Black People, Black Businesses
By: Cindy Wendland
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That may not be the most memorable line from YouTuber James Wright’s “Chanel” musical review of Patti LaBelle’s sweet potato pie, but he managed to throw it in during his video. Walmart developed the pie with LaBelle and sells it exclusively. Wright was unknown until this video and now both he is well-known and the pies are selling faster than they can be made.

Wright’s humor is intoxicating. He breaks into song several times, and he says “You turn into Patti after eating this!” The orientation of the homemade video makes Wright’s hands look gargantuan, but it really doesn’t matter. The pie looks good, he is really enjoying it during the video, and he has quite a voice. He also says that anyone that knows Patti should watch it. He says “Patti” 28 times during the three-minute video. No question that he established name recognition for the pie.

Wright closes the sale and says, “Go to Walmart and buy the Pattie LaBelle pie.” Simple and sweet. Sometimes, actually usually, unsolicited real-life customer feedback can sell more of a product than all the Madison Avenue marketing. Walmart began selling a pie a second after this video. The best story is that one store couldn’t even price and tag them fast enough so they just stood there and handed them out. That is a marketer’s dream. So...way to go, Wright, for your entertaining video. Way to go Walmart and Patti LaBelle for making a delicious pie. Way to go Youtubers for continuing to entertain us and for making a difference in our economy.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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