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The KAMRA Inlay Will Open Your Eyes
By: Cindy Wendland
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Wouldn’t it be great if those reading glasses on chains were the hippest thing possible? Everyone would be wearing them, from 13-year-olds on up to the coolest grandmas. When someone figures that out, it will be wonderful. The other option would be to correct the problem that reading glasses solve. That’s what the KAMRA inlay does. It eliminates the need for reading glasses.

If you’re like us, we have reading glasses all over the house — in the bathroom, kitchen, bedroom, living room, and in our handbag for work. Reading small print or numbers is next to impossible. Trying to read the restaurant bill or a price tag isn’t possible. This makes us feel old, when we’re actually not that old. LASIK surgery has solved vision problems for people with near-sightedness and far-sightedness; now the KAMRA inlay helps solve reading vision problems.

The KAMRA inlay is an implant that is placed in the cornea. The implant is an opaque, ring-shaped device. It blocks the unfocused rays of light while allowing only the focused light rays to enter. This allows for clearer vision. It is only required in one eye and the most beautiful part is that its vision-sharpening effects don’t wear off over time.

This is a great option for eye specialists to market. We learned of it in the Prevention magazine. It is a great opportunity to educate customers and build a relationship by solving this problem for them. Look to see more of it.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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