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Subaru’s Dog Tested Commercials Aren’t Just Cute
By: Justine Huffman
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The Barkleys are a fictional family of dogs that get around in a 2014 Subaru Legacy. They make up the fourth legacy of Dog Tested commercials by Subaru, which premiered in 2009.

Two dog pals driving a Subaru SUV kicked off the Dog Tested commercials from 2009 through 2010. From 2010 to 2011, the same pair of canine comrades was shown traveling in a Subaru while dealing with common human driving issues, such as parallel parking gone wrong and “stolen“ parking spots. The 2012 ads all starred a bulldog and his buddies. They used a Subaru Forrester to engage in outdoor activities, one of which was a camping trip that resulted in the group staying overnight in the Forrester.

There were no Dog Tested ads in 2013.

Subaru aimed to connect with families in its 2014 Dog Tested ad series via the Barkleys. The initial intro to the furry household of four depicts the clan barking at an incoming mail truck in unison. A family that barks together stays together.

Though the commercials are cute, they’ve also been useful in increasing Subaru’s automobile sales. According to Statista, from September 2014 to September 2015, Subaru’s sales in the United States increased by 27.8%.

Could the boost in sales be linked to the Dog Tested ads? Perhaps. With 54.4 million American dog owners and counting, Subaru’s strategic play to the hearts of canine lovers paid off. Seemingly.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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